While we needed to create a brand that is playful and fun, while leaving enough room for the main character: The Kids. We also needed to have a consistent visual brand throughout the app as well as the print products.
Since the magazine has to work for each customer, the big challange was to create a layout that works with almost any format and quality – whilst staying true to the core value of the brand: beautiful quality. We developed a system that could be flexible enough to fit any image whilst having a consistent and beautiful editorial design.
Jonathan contacted me in the very beginning phase of storykids and since then I had the honor to work for this beautiful brand through every medium, be it print or digital.